Pasco's Blog

A little 'TLC' gives 400% + ROI on re-sale condo!

October 02, 2014

After countless showings and a collapsed offer, a quick re-paint and de-clutter results in a 1 day sale and a 412% ROI!

The original pink palette and over-abundance of furnishings was hurting the marketing efforts. After some 20 showings, we finally received a lower offer in which the buyer eventually backed out!...which turned out to be a good thing.

Although many of my real estate piers suggested that paint would not make a bit of difference, (something that was most surprising to me), the owner agreed with my suggestion to move ahead quickly with paint in an bright, neutral colour tone, replacement of a few light fixtures, de-clutter and removal of a select few furniture pieces.

The proofs in the pudding…3 days later and after our ‘FIRST’ post-paint showing, we received a much higher offer with a few other buyers expressing interest in writing offers!

What they say is true... “you only get one chance to make a good first impression”!
No matter what buyers(and some realtors) say or think, they simply will not, in most cases, be able to see through the little things like paint colours & clutter. Their subconscious minds simply won’t let them and if they do, the offer will reflect the this.

I suggest to my sellers that they will likely get back 3-4 times what they put in (on minor things) should they choose to prepare a home for sale...and this example was right on the mark!


and After...

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